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Hancox trades taxis for tickets with Dice appointment

The former Red Bull and Uber marketing man is "leading the revolution" at the booking fee-free ticket store and discovery service

By IQ on 20 Apr 2016

Sam Hancox, Dice

Sam Hancox, a former marketing exec for Red Bull and brand manager for private-hire service Uber, has joined Dice as marketing manager.

Hancox’s appointment will “expand and deepen Dice’s offering as it prepares for UK and global expansion”, says the British ticketing start-up.

Dice, based in Shoreditch, east London, was founded by Deadly People label boss Phil Hutcheon in 2014. Tickets purchased through its Google/DeepMind-backed app are sold at face value, with no booking fees, and are irretrievably tied to the mobile device from which they were bought, preventing touting.

Since launch it has worked with Adele, Disclosure, Jamie xx, Taylor Swift, Caribou, A$AP Rocky and Jack White, as well as brands such as Beats, Vevo, Budweiser and – yes – Red Bull, and has built a highly engaged, youthful audience (83 per cent of its users are under 30) primarily through word of mouth.

“There’s no one doing what Dice does. It’s a brand-new way to discover and experience music, and we’re just getting started”

Hutcheon says: “DICE’s brand is built on fairness, innovation and transparency. Ticketing should be easy. We’re only beginning to test new [concert] discovery and storytelling features and they’re already proving a hit.

“Sam’s experience is perfect for Dice. We’re massively ambitious, and he has joined to lead our marketing efforts as we build a global platform.”

Hancox (pictured) comments: “There’s no one doing what Dice does. It’s a brand-new way to discover and experience music, and we’re just getting started. And I’m ready to help lead the revolution.”

In January Dice joined streaming service Apple Music as a curator of playlists.

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