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The forward-looking UK band even went so far as to hand out free wi-fi passwords so fans could Periscope their show at Secret Solstice festival
By IQ on 23 Jun 2016
At a time when a growing number of artists are taking a public stand against the use of mobile phones at their shows (we’re looking at you Alicia Keys, Adele, Kate Bush and Jack White), Radiohead – never a band to follow the crowd – bucked the trend by actively encouraging fans to live-stream their headline slot at Secret Solstice in Reykjavik last Friday (17th June).
In advance of the show, the British band posted on their w.a.s.t.e. website that “if any fans [want] to set up their own Periscope stream of the show for the benefit of the rest of us, we have a few wi-fi codes to hand out to help things run smoothly”.
Plenty obliged, and many of the streams are still active:
— Twitter Music (@TwitterMusic) June 17, 2016
— Nick Pickles (@nickpickles) June 17, 2016
— Periscope TV (@periscopetv) June 17, 2016
IQ earlier this month reported on a study by MIDiA Research which revealed digital and mobile now dominate event discovery, ticket buying and sharing and opined that: “The use of smartphones in events is an invaluable form of brand promotion and can be leveraged to build engaged future attendee lists through tactics such as image competitions on social platforms”. (Radiohead, evidently, agree.)
If nothing else, the embrace of Periscope and live streaming by a band as big as Radiohead will hopefully help our Nova Scotian accidental broadcaster feel a bit less foolish – until The Cure jump on the anti-phone bandwagon, at least…
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