x

The latest industry news to your inbox.


I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Amazon Prime discount for customers on benefits

Amazon US is offering those receiving government assistance $5.99-per-month Prime – although the American business has yet to follow the UK operation into live music

By IQ on 06 Jun 2017

Amazon Prime

image © Mark Mathosian

Americans on government benefits are to be given a discount on Amazon Prime membership, the ecommerce giant Amazon announced today.

The subscription service – which provides faster delivery on purchases from the Amazon website, access to music and video streaming services and, in the UK, eligibility for Prime Live Events concerts and exclusive presales, lounges and premium seating at several AEG venues – usually costs $10.99 per month in the US.

However, customers holding an electronic benefits transfer (EBT), a payment card which can be used to issue both food and cash benefits, qualify for a discounted membership of US$5.99 per month.

“We designed this membership option for customers receiving government assistance to make our everyday selection and savings more accessible”

“We know when people try Prime they love it, because they save time and money with low prices on millions of items, unlimited access to premium videos and music and fast, convenient delivery,” says Greg Greeley, vice-president of Amazon Prime.

“We designed this membership option for customers receiving government assistance to make our everyday selection and savings more accessible, including the many conveniences and entertainment benefits of Prime.”

Unlike its British counterpart, Amazon in the US has not yet leveraged the Prime platform for live entertainment, although it is known to be hiring staff ahead of a rumoured US launch of Amazon Tickets.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.