Eventim UK launches FanSALE resale platform

FanSALE, CTS Eventim’s ‘fair value’ ticket resale platform, has launched in the UK.

Coming amid a growing backlash against for-profit secondary ticketing, FanSALE.co.uk – Eventim UK’s first resale service – aims to ensure “tickets get into the hands of genuine fans”, says the company, and prevents resale at a “highly inflated price”, allowing “genuine fans” to sell unwanted tickets.

All tickets are verified against Eventim UK’s ticketing database, and buyers are able to view the block, seat row and seat number before purchasing. An integration with UPS also enables customers to track delivery of the ticket from the seller’s pick-up point to the delivery address.

Resale prices are capped at +10% of face value.

“FanSALE is about fan-first thinking,” says Dale Ballentine, Eventim UK’s director of development. “We want to make sure fans get tickets for a fair price. We know that sometimes fans cannot attend their event as planned.

“FanSALE is about fan-first thinking”

“FanSALE will help solve these problems and ensure tickets are not sold at an extortionate price, making events more accessible for the real fans.”

FanSALE UK follows the launch a similar initiative by Eventim rival See Tickets, Fan-to-Fan, as well as established face-value ticket exchanges such as Twickets.

Adam Webb, of anti-touting campaign group FanFair Alliance, comments: “Research commissioned by FanFair last year highlighted that the majority of music fans would like a mechanism to resell their tickets if they can no longer attend an event. They don’t want to profit – just to recoup their costs in a safe and efficient environment.

“It has been hugely positive to see a growing number of responsible ticketing companies, like Eventim, listen to consumers and move in this direction, and we hope more will follow in 2018.”

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Read More Like This

News|11 Dec 2023

CTS Eventim launches touring company in N.America

The Touring Co. will be led by US promoter Walter McDonald, who is also a minority shareholder in the boutique firm

News|22 Nov 2023

Ticketek launches accessible ticket booking platform

"Our engineers have built a truly world-class and equitable experience and I could not be more proud of our work"

News|01 Feb 2024

ASA says resale advert ruling ‘sets a precedent’

Freddie Alcock of the Advertising Standards Authority discusses the issues around the UK watchdog's recent judgement against Viagogo

News|14 Mar 2024

Labour leader pledges to cap ticket resale in UK

Sir Keir Starmer has vowed to introduce new legislation if the Labour Party wins the next general election

News|07 Feb 2024

CTS Eventim ‘significantly’ exceeds 2023 forecast

The German-headquartered giant reported consolidated revenue of €2.359 billion in a record year for the company