Users of the music-identification platform will from 2017 be able to buy tickets from Songkick at the "moment of discovery"
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The fast-growing ticketing search engine has partnered with NME on its digital output, integrating its ticket listings into the popular music news site
By Jon Chapple on 13 Mar 2018
Ticket search engine TickX has been named exclusive ticketing provider for newly digital-only music magazine NME, integrating its ticket widget into the NME.com site to allow readers to buy tickets for shows and festivals.
The new partnership follows last week’s news that the UK-based site has raised £3m in investment to fund expansion across continental Europe.
Steve Pearce, CEO of TickX, says: “We’re extremely proud to be partnering with one of the most iconic brands in entertainment to bring NME’s millions of loyal readers the chance to discover and buy the best available tickets for their favourite artists. This year has started off with a bang at TickX HQ and we’re looking forward to announcing more exciting new developments in the near future.”
“We’re extremely proud to be partnering with one of the most iconic brands in entertainment”
In becoming NME’s ticketing partner, TickX joins the likes of StubHub and Vivid Seats – which have deals with ESPN and Vox Media, respectively – in integrating their inventory into popular websites. The partnership, says TickX, will give NME readers “all the available options for tickets in one place without having to leave NME.com”.
“The partnership between NME and TickX is a natural fit as we aim to provide our visitors with the best value and choice when buying tickets,” adds the mag’s digital director, Keith Walker. “NME fans are passionate about live entertainment, and with TickX powering our ticketing our audience will now find the best-priced tickets available for the artists they love.”
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