Ticketmaster enhances security of digital tickets with SafeTix, issuing unique, encrypted tickets to prevent fraud and provide organisers with more data on attendees
Sign up for IQ Index
The latest industry news to your inbox.
“We hate touts”: See Tickets issues secure digital tickets with unique barcodes to tackle the secondary market
By Anna Grace on 04 Sep 2019
See Tickets has launched a secure, non-transferable digital ticketing system to help combat the secondary market.
Each digital ticket features a dynamically refreshing barcode which is uniquely tied to a customer’s user account, mobile device and See Tickets app. Once at the venue, See’s access control system will decrypt the unique barcode to allow entry.
Customers can purchase tickets with digital delivery options as usual via the See Tickets website.
“The launch of digital tickets is a major milestone in our persistent anti-secondary market strategy as we now have a secure ticketing solution we can offer to our clients to use at any venue, on any show,” says Rob Wilmshurst, chief executive of See Tickets.
The move has been praised by anti-tout campaign group FanFair Alliance.
“The launch of digital tickets is a major milestone in our persistent anti-secondary market strategy”
“We welcome See Tickets’ continued efforts to keep tickets in the hands of genuine customers by investing in the development of secure, anti-tout technology,” comments campaign manager Adam Webb. “It should make the ticket purchasing and venue entry process safer, faster and more consumer-friendly.”
See Tickets launched the UK’s first integrated face-value ticket resale service, Fan-to-Fan, in 2017, selling more than 35,000 tickets through the site since then. See has rolled out anti-secondary market initiatives for artists including Ed Sheeran and the Arctic Monkeys and developed the photo ID registration system with Glastonbury.
See Tickets’ music client list includes Glastonbury, SJM Concerts, Kilimanjaro, Universal Music Group, Alexandra Palace, One Inch Badge and Communion Music.
Digital tickets will be used for the first time for Declan McKenna’s tour, which goes on sale on Friday 6 September at 8 a.m. (BST). Tickets for the four-date tour are priced from £16.50.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.