New Who song streaming exclusively in Music Walk of Fame app

On Tuesday (19 November), the Who became the first artists to receive a stone on the new Music Walk of Fame (MWOF) on Britannia Junction in Camden, London. The legendary British band, who were presented with their stone by Primal Scream’s Bobby Gillespie, are also airing their latest single, ‘I Don’t Wanna Get Wise’, exclusively through the MWOF app.

The premiere of the new song – which comes over two weeks before the release of their 12th studio album, Who – is “the first taste of exclusive content that will become a characteristic of the official app”, according to its developer, Second Screen, which has also created festival apps for the likes of Boardmasters, Sound City, Neighbourhood Weekender, Notting Hill Carnival and Liverpool Psych Fest.

The MWOF app already houses a map of Camden with interactive points of interest marked as series of pins.

It will also incorporate augmented-reality (AR) technology triggered by each MWOF stone (the Who’s is outside Camden Town tube station), with more AR experiences set to be added as more stones are laid.ed in a series of insightful pins.

The Music Walk of Fame app is available to download for iPhone now, with the Android version set to follow in the coming weeks.

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