Chris Carey joins TicketSwap as head of intl marketing

Ethical secondary ticketer TicketSwap has appointed music industry analyst Chris Carey as head of international marketing.

As the founder and CEO of London-based Media Insight Consulting, Carey has worked with clients including Spotify, Sony and the O2 Arena. Prior to starting the consultancy firm, he served as global insight director at EMI Music and Universal Records.

In 2015, Carey founded the future-focused FastForward Music Conference in Amsterdam, later launching editions in London and Sydney.

Carey will bring experience in marketing, research, data analysis and consumer insights to aid TicketSwap’s marketing and growth strategy.

“I’m excited to bring my background and industry insights to TicketSwap and bridge the gap between talent, events and the secondary ticketing marketplace,” says Carey.

“I’m excited to bring my background and industry insights to TicketSwap and bridge the gap between talent, events and the secondary ticketing marketplace”

“TicketSwap’s marketplace offers the best fan experience and is rapidly growing internationally, and I am thrilled to be a part of that success story.”

“We have been on a steep growth journey since we started six years ago and I’m proud to add Chris to our team as we continue to professionalise and expand even further,” adds Hans Ober, CEO of TicketSwap.

“I’m excited to see how the combination of his data-driven methodology and international experience will fuel our marketing strategies in 2020 and beyond.”

Over four million fans have used TicketSwap to buy and sell tickets since its 2012 inauguration. The platform caps the price of resold tickets at 20% above face value, working with over 300 partners to help venues and promoters to take more control of secondary ticketing.

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