Spotify debuts virtual concert listings

Spotify has announced it will start integrating virtual concert listings into its music streaming platform.

In a Spotify for Artists blog post yesterday (15 September), the streaming giant said it has partnered with Songkick and Ticketmaster to introduce virtual event listings for individual artist profiles, as well as its main concerts page.

“With many tours postponed until 2021, the necessity for these virtual events is set to continue, and we want to make it easy for Spotify listeners to learn about virtual events for the artists they love, as well as artists they’re discovering for the very first time,” reads the post. “In light of this, we’ve leveraged our partnership[s] with Songkick – the livestream concert discovery app – and Ticketmaster to make it happen.”

“We want to make it easy for Spotify listeners to learn about virtual events”

The announcement confirms earlier rumours that Spotify was working on a virtual event discovery feature to build on its existing concert listings.

Artists are encouraged to list future livestreams through concert discovery platform Songkick, as they will populate artist pages automatically. “Select” Ticketmaster events will also be automatically listed.

Spotify will also mail users recommendations for virtual concerts, which can be staged on any platform – including Twitch, Instagram Live and YouTube – as long as they are listed through Songkick or Ticketmaster.

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